By:
Administrator;
Date Added.: Sep 30, 2011;
Category:
Internet Marketing
Many way you can start building back links for your site . Given below are some steps you can follow to build back links for your site. The guide is espcially helpful for anyone new to building links.
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Select a website that is a popular source of information. The popularity usually results from the authentic information that the site provides. Google and others will usually consider such sites as “authority” sites and assign a higher value to links from them. Popularity also means that more people are likely to come across your link.
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Consider whether a link from the site is relevant to your business. Would users of these sites be interested in what you have to offer? A link from a mining company website is not likely to get your toys site a higher search engine ranking, even if the mining site is a popular information source for the mining industry.
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Does the website appear among the first three result pages at Google when you search for something relevant to your business? Relevance means the potential to reach groups whom you target, even if the source website might be primarily targeting a different group.
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Does the website generate “link value?” If they use the nofollow tag to tell search engines not to follow the link to its destination, the engines will not consider these for determining link popularity. All that you get from such links will be the direct traffic they bring.
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Is there any possibility to embed the link to your site in the body of an article at the source site? Such embedded links are considered more authoritative than links appended at the end of the article, say in the author bio attached to articles. The embedded links also tend to generate more traffic than the footer links.
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How far away from the home page of the source website will the link appear? If your link appears on a page that requires three or more clicks from the home page, it might not pass on any link power to your site. Search engines often do not go down to deeper pages and might never come across the link to your site.
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Will you be able to control the text that appears as the live link? A text that contains keywords relevant to your business provides higher link value than just the URL of your website.
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Relevant keyword text is particularly valuable when you are able to link to specific pages of your website rather than just the home page. Will you be able to get links that point to such inside pages of your website?
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Do you get all your links from the same domain? That is a danger signal for search engines like Google, who consider such links as “unnatural” and do not assign link value to them. (In Google’s eyes, a natural link is one that results from “respect” for the information in the linked-to page, and not one obtained through artificial means.)
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How old is the page that provides the link to your site? Google likes older pages because these are less likely to be short-lived spam. Another issue is that old established pages are more likely to have more quality in-pointing links of their own, with resultant higher authority status and higher value to the links they themselves provide.
