Articles

A Step By Step Guide to build incoming links to website. 

Businesses get their products to final consumers by using different distribution channels. Using a proven distribution channel allows a small business to minimize its marketing efforts and focus properly on making a quality product. Established distributors have the marketing muscle that...

Most small businesses start out without any clearly thought out business strategy. While a large number of such businesses fail, a few might succeed because they happened to adopt the right success and growth strategy. Usually, this is a process of learning through doing, with plenty of...

In a separate article we looked at brainstorming in general. We saw that it is used for generating creative ideas for solving problems. The method can also be used for generating ideas for a new business.

Brainstorming (or brain storming as many people spell it) is a problem solving technique using collaboration among a group. It seeks to generate a large number of ideas by allowing people to express their ideas creatively. Usual inhibitors to free expression of ideas are sought to be...

Most of us see businesses as a way to make money for ourselves. Looking at business in this way can lead to pitfalls. For example, we might fall for a sham scheme that promises quick money, and find later that the whole thing was a sham.

In a separate article, we emphasized the importance of developing a unique customer value proposition that will be the focus of your business. Businesses succeed by satisfying their customers and customer value propositions help you identify and communicate the superior satisfaction that...

Value chains are defined in different ways depending on whether you are speaking of a particular firm’s value chain or an industry value chain. In this article, we are concerned with an individual firm’s value chain and its analysis to improve competitiveness.

In a separate article, we saw that marketing strategy is a combination of Product, Pricing, Place (Distribution) and Promotional strategies (known as the 4 P’s). These strategies must be tailored to the Customer, Company and Competition, and can also tap any special advantages offered...

Traditionally, marketing strategy has been viewed as consisting of:

What is the role of production technology in business? A careful review can reveal several roles for technology, including:

A document management system helps you tap the immense power of modern information technology for managing the huge volume of documents that businesses generate. You will be able to find the drawing of some rarely used part, or a letter from a particular client received some two years ago...

Body Mass Index (BMI) is calculated by measuring a person’s body weight (in Kilograms) and then dividing by that person’s height in meters squared. For example an adult individual weighing 60 kg with a height of 1.63 meters has a BMI of 60 / (1.63)² = 22.58. Here we...

All new businesses start as ideas. It is the process of going from idea to business that can typically determine the success or otherwise of the venture. In this article, we will start looking at the key elements of a sound process for converting ideas into operating businesses.

In a previous article we noted that all new businesses start as business ideas and mentioned that the process of translating the idea into an operating business can have a significant impact on the business’ success. In this article we start looking at that process, beginning with...

Learn how you can develop your own business plan .