Management

Businesses get their products to final consumers by using different distribution channels. Using a proven distribution channel allows a small business to minimize its marketing efforts and focus properly on making a quality product. Established distributors have the marketing muscle that...
more...

Most small businesses start out without any clearly thought out business strategy. While a large number of such businesses fail, a few might succeed because they happened to adopt the right success and growth strategy. Usually, this is a process of learning through doing, with plenty of...
more...

In a separate article we looked at brainstorming in general. We saw that it is used for generating creative ideas for solving problems. The method can also be used for generating ideas for a new business.

Brainstorming (or brain storming as many people spell it) is a problem solving technique using collaboration among a group. It seeks to generate a large number of ideas by allowing people to express their ideas creatively. Usual inhibitors to free expression of ideas are sought to be...
more...

Most of us see businesses as a way to make money for ourselves. Looking at business in this way can lead to pitfalls. For example, we might fall for a sham scheme that promises quick money, and find later that the whole thing was a sham.

In a separate article, we emphasized the importance of developing a unique customer value proposition that will be the focus of your business. Businesses succeed by satisfying their customers and customer value propositions help you identify and communicate the superior satisfaction that...
more...

Value chains are defined in different ways depending on whether you are speaking of a particular firm’s value chain or an industry value chain. In this article, we are concerned with an individual firm’s value chain and its analysis to improve competitiveness.